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ODY

HERNANDEZ

Sr. Graphic Designer

When design execution is built to spark emotion with intention through clarity, consistency, and craft, it earns something far more valuable than attention. It builds trust and loyalty - and I’m passionate about creating that kind of work.

Senior Graphic Designer delivering premium, production-ready brand and campaign design. Always curious about how communication shapes perception and connects people.

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ABOUT

Hi! I’m Ody, a Senior Graphic Designer with 20+ years of experience in branding and visual storytelling, executing cohesive brand systems and campaigns that elevate perception and support sales growth. I’m fully remote-proven and have led in-house teams, partnering closely with marketing and stakeholders to deliver polished, production-ready work across digital, print, photo, and video. My background spans hospitality, consumer products, and luxury brands, with a production-first mindset that keeps every detail crafted to a high standard. 

Execution Approach

I translate strategy into design that ships. From brief to final files, I focus on clarity, consistency, and craft so every asset feels intentional and on-brand. Great execution starts with understanding the “why,” then turning it into visuals people can feel.

Visual System & Consistency

I bring a brand’s DNA to life through typography, layout, composition, and image finishing. Whether it’s social, web, print, or signage, I keep the visual language consistent across every touchpoint, so the brand looks cohesive wherever it shows up.

Content & Asset Production

I build and deliver production-ready assets that perform across channels. From templates and campaign toolkits to polished retouching and print-prepress accuracy, I help teams move fast without sacrificing quality. The result is work that looks premium, stays consistent, and supports real business goals.

FEATURED WORK

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GSI - MASTER BRAND FOR MORE THAN 47 PROPERTIES

GSI - “Explore Florida” Campaign for Florida State Parks

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TUUCI - Luxury Lifestyle Visual Storytelling

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